Interactive communication Consulting
Dynamic display
Dynamic display is a different type of medium; it is on the cutting edge of advertising and governed by rules that have yet to be written.
Delivers messages
By directly addressing consumers at the point of sale or very close to it (shopping mall, store window), dynamic display delivers messages that other media are unable to convey.
It therefore requires specific contents with a particular semantic structure.
Thorough analysis
Digital media projects arise from the desire to display a contemporary image, rationalize point-of-sale costs or ensure instantaneous and homogenous communication throughout a network. But none of these types of projects should be implemented without first making a thorough analysis of goals and thus of contents.
Editorial strategy
Contents are a key project element and are part of the brand’s global communication policy; they must be guided by a true editorial strategy.
Consulting and communication
We can assist our customers with a consulting and communication service that helps them construct their complete project:
- - Strategy
- - Audiovisual graphic guidelines
- - Editorial line
- - Contents
Graphic creation studio
Our in-house graphic creation studio has been specialized in the production of dynamic display animations for many years.
Our team masters the visual and strategic codes relevant to this medium.
Pertinent general contents
In addition to made-to-measure contents, we propose a well-developed and pertinent general contents format which can be customized:
- - Informative contents: these are animations that are automatically updated, such as tomorrow’s weather, evening TV programs, news, movie previews, horoscopes and calendar;
- - Attractive and amusing contents: webcam, panorama, unusual images, world capitals, etc.
These contents are regularly updated to avoid boring those who regularly watch them and to provide an interesting and entertaining program.
CréActiv’
CréActiv’ is an automatic content creation application developed by Activ’screen that enables adding or creating customized dynamic audiovisual contents.
Starting from pre-existing templates or a made-to-measure design, you can vary your messages in thousands of ways by personalizing the different elements (title, text, photos, etc.) and create an unlimited number of animations.
This automatic content design system reduces the unit cost of audiovisual production to an amazingly low and very affordable level.