Dynamic Audio Visual Communication
Your point-of-sales media
The store is defined as the place for “last-meter media”: numerous studies have shown that over 50% of purchasing decisions are made or modified at the point of sales.
Point of sales marketing
Logically enough, point of sales marketing has become an essential element in brand communication strategies and covers trade marketing, merchandising, sales architecture and point-of-purchase advertising.
Dynamic display
Dynamic display was born at the crossroads of these techniques. It has grown rapidly in importance and is now an independent and indispensible component of today’s global brand strategies.
Companies organized in a network
Activ’screen is a dynamic display system that has been specifically developed for points of sale and for companies organized in a network (outlets, cooperatives or dealerships).
Communication tool
Activ’screen is an incredibly effective communication tool and an on-site audiovisual medium that is both reactive and fully customizable.
Display supports
Display supports installed in the store window and/or inside the store broadcast programs that advertise, inform and provide entertainment, depending on brand goals (differentiation, traffic generation, increase in average purchase, easier waiting, improved customer experience).